Since its launch, Google+ has been under fire by some webmasters, while some have happily welcomed it. Some think of it as Google’s biasness to integrate it with everything on the internet, and regard it as unjust, while the others see a proper justification of why Google+ should be as effective and important as it is now.

No matter whichever social media marketing company you ask, it will tell you that Google+ is a take-it or leave-it deal. Taking of it will bring benefits, while leaving of it would be going way behind in competition. When it comes to content marketing, Google+ has become an integral part of the process, lines below give a few of the opinions of web masters’ about Google+ and its role in content marketing.

• Most of the web marketers regard Google+ as a disturbance in the online search, because, the Google+ posts seem to outrank the original content.
• Some web marketers support the integration of Google+ with search results, saying that the internet is more social now, and it was inevitable for Google to not push Google+ in search engine, instead of just waiting for the cooperation of Facebook and Twitter.
• With SPYW update, most of the web marketers, suggest to abandon cheap and black hat SEO, and recommend to master the Google+’s social arena, which in coming times will be more effective than just simple SEO.
• With such a growing number of Google+ members, it would be naïve to think that Google+ has died or will die in near future; rather the SPYW update has made it a crucial and integral part of content marketing.

In short, any business that does not understand the importance of Google+ as a tool for content marketing is definitely at loss and loosing competition.