Social Media Optimization (SMO) also referred as Social SEO, and rightly so, as it involves social media activity with the objective of attracting internet traffic to your website content from sources other than search engines. It complements SEO perfectly catering increasing inclination of masses towards social media driven platforms like Facebook, My Space, Hi5 to name a few prominent one.

SMO relies on active social participation by adding features like RSS feeds, social news, user polls etc in addition to inclusion of images and videos. SMO aids SEO by reaching out to masses through blogging, commenting on other blogs, discussion groups and so on. This way it strengthens SEO objective of gaining public exposure and interest and directs internet traffic from sources other than search engines, offering a great alternative to people as well as SEO campaigns at the same time.