Achieving success in an online business without proper Internet Marketing (IM) strategy is next to impossible. PPC (Pay per Click) and SEO (Search Engine Optimization) are two alternate IM strategies with most IM gurus going SEO way. Let us see a few reasons that favor one over the other.

PPC (as the name suggests) is a paid campaign costing you a considerable amount of money which can be saved if you choose SEO.

SEO serves to surge up your Search Engine Results Page (SERP) rankings the organic way which is valued highly in the eyes of search engines as compared to paid campaigns whose high rankings last as long as the campaign is fueled by money.

SEO, unlike PPC, is an ongoing process that keeps itself engaged in the process of pushing your site higher in SERP rankings on long term basis, proving more beneficial at the end, if carried out properly.